What does it mean to be a successful blogger? Is this a person whose blog has thousands of readers? Or maybe this is the one, who does blogging not for a hobby but for making money? Anyway, every blogger wants to be recognizable and successful, so, he is ready to do everything to make his blog one of the best on the web.
Interesting and useful articles of your blog are not enough to make it really good and popular. The work of your blog should be optimized, and you should constantly work on it.